Dallas Mavericks star Luka Doncic is one of the brightest young stars in the NBA today.
Despite being just 23 years old, he is already held up there with the league’s elite like LeBron James, Stephen Curry and Giannis Antetokounmpo.
By any objective measure, Doncic is thriving from a basketball perspective.
Unfortunately, things may not be all good on the home and business front.
According to NBA insider Marc Stein, Doncic is currently “seeking to cancel the registration of the trademark ‘LUKA DONCIC 7’ that is currently owned by his mother.”
Apparently Doncic has been engaged in a “months-long quest to regain full control of trademarks that bear his name.”
As noted by Callie Caplan of The Daily Morning News, an awkward legal situation seems to be unfolding between Doncic and his mom Mirjam Poterbin.
Doncic can’t get trademark registration for his new brand “because of the existing ‘LUKA DONCIC 7’ trademark that Poterbin has refused to relinquish despite multiple attempts at private negotiation.”
Doncic originally consented to register “LUKA DONCIC 7″ back in November 2018. The trademark was officially registered in January 2020. Things have obviously changed since then, though.
Despite the weirdness of all this, Doncic has yet to comment on it in a public capacity.
Legal oddities of this nature are not new to the NBA world. Vanessa Bryant and her mother were entangled in a pretty ugly lawsuit as well.
But it’s a little different when it’s an active player. And it’s even more different when it’s a guy of Doncic’s magnitude.
This strangeness aside, Doncic seems to be having a great summer. Him and his girlfriend have been having an amazing time together. He has undergone a massive body transformation. And aside from one ugly incident, he seems to be having a great time playing ball in Europe.
Yikes. This is going from bad to worse. https://t.co/d6prYTVq7H
— Game 7 (@game7__) September 7, 2022
It will be interesting to see what happens with Doncic and his mom going forward.
Will this be an issue that follows him around as the NBA’s regular season approaches?
Time will tell.
A longtime sports reporter, Carlos Garcia has written about some of the biggest and most notable athletic events of the last 5 years. He has been credentialed to cover MLS, NBA and MLB games all over the United States. His work has been published on Fox Sports, Bleacher Report, AOL and the Washington Post.