Ja Morant’s ‘We Ain’t Ducking No Smoke’ Nike shoes caused something of a stir this week.
At this point, everyone knows that the Memphis Grizzlies star has had something of a turbulent year. Between dancers making some troubling accusations against him and the photos of him chugging tequila at the club, he has been in the headlines quite a bit.
Amid it all, there were some very serious questions regarding whether Nike would opt to stick by him. Particularly given how they opted to handle Kyrie Irving.
It appears as though Nike isn’t just standing by Morant, they are doubling down on their investment in him.
This week, Nike dropped the ‘We Ain’t Ducking No Smoke’ version of his shoes.
New “No Smoke” Nike Ja 1 💨 @JaMorant pic.twitter.com/GrqPeab6Nl
— Nice Kicks (@nicekicks) September 25, 2023
NO SMOKE: Ja Morant’s upcoming Nike Ja 1 Smoke dons a quote from an interview last year 💨
“We ain’t ducking no smoke. We running up the Chimney” pic.twitter.com/QDNh6rJC8r
— Sole Retriever (@SoleRetriever) September 25, 2023
The larger NBA community has always been an extremely vocal one when it comes to pretty much anything.
This proved to be no exception.
We are aware he doesn’t run from the smoke… but Nike releasing the shoes that say it pic.twitter.com/EGdX3o3Yuk
— Ethan Price (@Paradox_EP) September 25, 2023
These are clean
— Oppresss (@Oppressss) September 25, 2023
— Michael N. Nguyen (@MacMike1000) September 25, 2023
Can’t wait for the Ja 1 Glocks
— Austin (@Austin_Powell11) September 25, 2023
Be it for his sister’s wild videos, his deep ‘personal’ issues or his special lady friends, Morant is a lightning rod when it comes to attention.
NBA fans can’t get enough of him whether they love him or hate him.
— Game 7 (@game7__) September 26, 2023
What will that mean for his shoe sales?
Time will tell.
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A graduate from the University of Texas, Anthony Amador has been credentialed to cover the Houston Texans, Dallas Cowboys, San Antonio Spurs, Dallas Mavericks and high school games all over the Lone Star State. Currently, his primary beats are the NBA, MLB, NFL and UFC.
