UFC boss Dana White is no stranger to controversy.
As the face of the biggest promotion in all of mixed martial arts (MMA), he often finds himself on the wrong end of criticism.
And it was more of the same this week.
In a now-viral video, White can be seen giving a particularly interesting birthday gift to Youtube star “Kyle Forgeard” from the Nelk Boys.
The clip largely speaks for itself:
— KYLE (@KyleForgeard) July 12, 2022
As do the reactions:
Dana White gave Kyle from Nelk 250k for his birthday, more then he paid his flyweight champion 😭 pic.twitter.com/JaH6ZqD3JL
— Petr Yan Stan (@TeeTanMMA) July 12, 2022
Fighters, this ‘generosity’ is only possible because the promoter is pocketing 80% https://t.co/1u2PU3kB69
— Erik Magraken (@erikmagraken) July 12, 2022
Fighters should be proud that they get to finance that gift. https://t.co/Pno1Pvu8jc
— John S. Nash (@heynottheface) July 12, 2022
When we starting the union bois https://t.co/gqZkYAPOCe
— Louis Smolka (@LouisSmolkaMMA) July 12, 2022
Pays his fighters 20k then gives a way 250k to someone who doesn’t need it
— joey (@JoeyPeralez) July 12, 2022
— Pissed Off Twood (@pissedofftwood) July 12, 2022
In that respect, this most recent brouhaha is just par for the course.
But it does seem like these pay concerns in regards to his fighters are not going away any time soon. There’s a reason Paige VanZant is out there posing for these sorts of photos to make a buck.
This Zach Wilson thing gets crazier by the day.https://t.co/4P1DN7k9PI
— Game 7 (@game7__) July 12, 2022
And generally speaking, it’s a little tougher to ignore issues when you’re owned by a publicly traded company than when you are a private enterprise doing whatever you want.
Will White ultimately come out and address this most recent controversy?
Time will tell.