Will LeBron James’ Space Jam Re-Edit Uniforms After Twitter Backlash?
The crowd went mild this week when LeBron James unveiled the new Tune Squad uniforms from his forthcoming Space Jam: A New Legacy movie.
First look at the new Tune Squad jerseys for Space Jam 2 👀
— ESPN (@espn) August 18, 2020
Putting aside James’ decision to drop the new-look jerseys ahead of the Los Angeles Clippers’ first playoff game, an undeniably petty attention-seeking maneuver, substantively they were also a mess.
The color scheme is straight-up weird, the tops and bottoms are misaligned, and overall the whole package is just too busy.
Twitter immediately had a field day.
— Benny (@bennythebull) August 18, 2020
Shit looking like a Fortnite skin https://t.co/tcreIwKfZs
— The Big Chillin (@Kofie) August 18, 2020
— E (@edownthestretch) August 18, 2020
— Fundamentally Sound (@FundamentallySD) August 18, 2020
at least line up the shorts with the jersey https://t.co/Yvr1zX1GxL
— Tankathon.com (@tankathon) August 18, 2020
Rainbows seeing this pic.twitter.com/ArE71ExVmg
— President Airbud (@Airbudburner) August 18, 2020
Big facts! pic.twitter.com/QAFlkUEU0N
— David Pómez (@dpomez) August 18, 2020
What makes this situation all the odder is the fact that some excellent Tune Squad jerseys were unveiled back in late January. Everyone loved that version because it was reminiscent of the original Tune Squad uniforms which were fan favorites.
Space Jam 2 x Nike 👀 pic.twitter.com/K9rtEV7JAV
— J23 iPhone App (@J23app) January 22, 2020
All James’ Space Jam had to do was keep everything as similar as possible to the original movie. That’s it.
So what happens now?
Well, Sonic The Hedgehog set an interesting precedent.
You will recall, after a ton of backlash in response to the graphics displayed in the movie’s trailer, Paramount went back to the drawing board. The movie was ultimately delayed by three months and the re-editing added $5 million to the production budget, but it worked.
Audiences reacted in a much more positive fashion to the new graphics, and the movie went on to gross more than $300 million at the box office
The decision to go back and fix what audiences deemed lacking in the trailer has been regarded as a smart move.
Will something similar happen with James’ incarnation of Space Jam? It should.
Space Jam faces the same uphill battle that many other sequels face. Fans will look for any reason to say that it clearly isn’t as good as its predecessor, and providing an easy lay-up like the ugly uniforms unveiled this week is not a good first move.
A New Legacy will drop in July 2021, so there is plenty of time to go back and modify things. Warner Bros. would be wise to take a page out of Sonic’s book and go back to change the uniforms while they still have the time to do so.
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