Former Fox Sports personality Holly Sonders is no stranger to going viral.
She regularly posts provocative content on her various channels and, without fail, gets massive engagement each and every time.
It was more of the same this week when she published a topless photo of herself in an effort to promote her OnlyFans-esque website.
Sonders is said to be making 20 times more money off her site than she used to – which tells you everything you need to know about the state of affairs in digital media right now.
The post she published largely speaks for itself.
Come on over to my site for the rest of the video 💦💦 pic.twitter.com/3FwM69QiI0
— Holly Sonders (@holly_sonders) May 7, 2021
Sonders is obviously not the only sports-adjacent personality to go viral for this sort of content.
Paulina Gretzky often does something similar.
As does Kate Upton.
There’s a certain kind of social media posting style that does really well among sports fans – and Sonders absolutely has it nailed.
The Bucks owner’s daughter decided to bring 2021 in with a bang by stripping all her clothes off. https://t.co/UgzhEEna4o
— Game 7 (@game7__) January 7, 2021