The Atlanta Hawks unveiled brand new Martin Luther King-themed uniforms on Sunday. These particular jerseys are part of the organization’s “City Edition” collection, and all proceeds will go to support economic empowerment programs for Atlanta’s communities of color.
We are more than basketball; we are Dr. King’s LEGACY IN ACTION. #EarnTheseLetters pic.twitter.com/KS3qLOCLdd
— Atlanta Hawks (@ATLHawks) October 4, 2020
Fans weighed in on the new look immediately.
Hawks went from the worst jerseys in the league to the best. #TrueToAtlanta
— Austin Grant (@AustinPlanet) October 4, 2020
Hawks trying to steal the raptors black and gold vibes
— Century 🅙 (@CenturyOG) October 4, 2020
His legacy is not 10-72
— Grits (@dbass927) October 4, 2020
It would’ve been so tough if they said “Dreamers”
— Trae Broadnax (@TraeBroadnax) October 4, 2020
No. You are basketball players. Stick to it.
— Mark Casias (@MSC32) October 5, 2020
Can’t wait for y’all to win 28 games in these next year
— El Fuckin Pantera (@tlecklid) October 4, 2020
These dudes have NO IDEA WHO MLK REALLY WAS!! In 2020 MLK WOULD NEVER BE A VICTIM OF DEMOCRATS pic.twitter.com/lZzUMtNKlf
— Will Lindengrass (@WillLindengrass) October 5, 2020
These are so great
— Lance Warren (@LanceWarren_) October 4, 2020
Flawless
— Gaurav (@gvedak) October 5, 2020
🔥🔥🔥🔥🔥
— Carlo 🎃 (@arrozcarlo) October 4, 2020
Those are beautiful ✊🏾✊🏾
— Alexander Filer (@Lord_Kryptic314) October 4, 2020
These are disgusting! As in awesome! Absolute filth 🔥🔥🔥
— Trenton Jackson (@t_d_jackson) October 4, 2020
Best jerseys in the nba 💯
— Alen (@AtlWay_) October 4, 2020
The NBA and Nike rolled out “City Edition” jerseys back in 2017, and they have been an immensely successful merchandising opportunity ever since.
Obviously the Miami Heat’s ViceWave jerseys remain the best of the best when it comes to City Edition gear, but these MLK uniforms may end up doing big things as well.
LeBron is definitely making a statement with this one. https://t.co/xG1wQzZHmq
— Game 7 (@game7__) October 4, 2020
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