The Cleveland Cavaliers introduced their new uniforms to the public this week. It didn’t quite go as planned.
Coming into the new season, the Cavs are one of the East’s most intriguing squads. After acquiring Donovan Mitchell last year, they got off to a really hot start. Unfortunately, as the season progressed towards its conclusion, all that momentum petered out.
In the end, Cleveland wound up getting sent home early in the playoffs courtesy of the New York Knicks.
Before Mitchell and Co. can commence with the 2023-24 NBA season and try to erase memories of last year’s disappointment, the team made something of a big announcement: they have new uniforms rolling out.
“That sucks. That’s garbage. Oh my god. What the hell was that?”
There was mixed reaction from Cavs season ticket holders as the team revealed their 2023-24 City Edition Jersey 😅
— ClutchPoints (@ClutchPoints) October 18, 2023
Unfortunately, fans didn’t taken kindly to the new look.
They immediately took to social media to vocalize their backlash:
Common Dan Gilbert L
— Thomas 🏀 (@ThomasBuckets78) October 18, 2023
what happens when these brands don’t want to hire an actual designer
— Nicholas Rebeil (@NicholasRebeil) October 19, 2023
“oh my god what the hell was that” couldn’t have been a better reaction
— ☻ (@SmilezStan) October 19, 2023
the soft ‘how’ at the end after he says says what the jersey Is supposed to represent😭
— otto🧸 (@joegangg) October 19, 2023
Big picture, this has become something of a theme around the NBA. The Los Angeles Clippers’ newest uniforms were mocked endlessly as well.
Clearly Nike isn’t quite connecting with fans.
Seattle Seahawks Cheerleader’s Racy Locker Room Photos Go Viral: https://t.co/R44B8tdRgU
— Game 7 (@game7__) October 18, 2023
The reception to Cleveland’s new uniforms is just the latest example of that.
Will the Cavaliers find a way to find a way to get on the same page with fans regarding their uniforms going forward? Time will tell.
A graduate from the University of Texas, Anthony Amador has been credentialed to cover the Houston Texans, Dallas Cowboys, San Antonio Spurs, Dallas Mavericks and high school games all over the Lone Star State. Currently, his primary beats are the NBA, MLB, NFL and UFC.